Frequently Asked Questions
Find out how the LATAM Market Readiness Sprint works and where its scope begins and ends.
A three-week assessment of one country, one offer, and one initial buyer segment. It includes a kickoff, evidence review, decision workshop, and Market Readiness Decision Brief with a 90-day roadmap.
We explain why, what must change, and—where available evidence supports it—up to two alternative countries to watch. A full assessment of another country is separately scoped.
Lead generation, sales execution, and implementation are outside the Sprint. Where further advisory or specialist support is useful, we agree its scope separately.

